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Jacqueline Hernández

Chief Operating Officer, Telemundo

Jacqueline Hernández was named Chief Operating Officer of Telemundo Media in April 2008. Hernández oversees all domestic revenue, as well as the digital, cable, consumer insights, integrated marketing and branded entertainment divisions. In addition, she oversees Telemundo’s cable youth network, mun2, including programming, operations, revenue and strategy. Hernández also leads Telemundo Media’s Digital and Emerging Business team, which drives the network’s presence on digital, mobile and social platforms. She reports directly to Emilio Romano, President, Telemundo Media.

 

A seasoned executive with more than 20 years of media experience across television, online and print, Hernández is responsible for leading and unifying all sales, marketing and domestic growth platforms for the consolidated Telemundo network and stations group. She also is charged with bridging all Telemundo offerings to domestic advertising clients and enhancing Telemundo’s connection with its audience. In addition, Hernández works closely with Telemundo’s programming, studio, and news and sports leaders to strategically grow Telemundo’s market share.

 

Prior to joining Telemundo, Hernández served as Publisher of PEOPLE en Español, the largest-selling Hispanic magazine in the U.S., since March 2004. In 2006 and 2007, she also served as Publisher of Teen PEOPLE. Hernández was charged with overseeing all advertising and marketing operations for the publications, as well as the websites PeopleEnEspanol.com and TeenPeople.com.

 

Throughout her successful career, Hernández has received several distinguished accolades, including recognition as one of Advertising Age’s “Top 10 Players in the Hispanic Market” in 2005 and 2007, and a profile in the magazine’s 2007 “Women to Watch” list. The Imagen Foundation and Inside Latino Entertainment magazine included Hernández among its “Most Powerful & Influential Latinos in Entertainment” in 2008, 2011 and 2012, and PEOPLE en Español listed her among its “25 Most Powerful Women” in 2009 and 2011. She was featured in CableFAX’s “Most Influential Minorities in Cable” in 2010.  Hernández was also named one of Broadcasting & Cable’s “2011 Next Wave of Leaders.” In 2012, she was selected as one of Ad Age’s “100 Most Influential Women.” Most recently, Hernández was recognized as one of CableFAX’s “Most Powerful Women in Cable” and was honored as one of The Hollywood Reporter’s “100 Most Powerful Women in Entertainment” for 2012.

 

In 2011, Hernández was instrumental in launching Hispanics at NBCU, NBCUniversal’s high-profile Hispanic-targeted sales and marketing initiative. She also serves on the advisory board for the Simmons School of Management, part of Simmons College. Hernández is involved in the Advertising Women of New York and National Association of Minorities in Cable. In addition, she serves on the Ad Council’s TV Steering Committee.In 2005, she created the Time Warner Hispanic Executive Program, aimed at recruiting director-level talent to cross-train in the business of marketing to Hispanics.

 

Hernández is involved with various community organizations including sitting on the board of the Advertising Education Foundation, as well as The Ballet Hispanico, and is on the Council Advisory Board of the New York Restoration Project and Mayor Bloomberg’s Latin Media and Entertainment Commission.

 

Hernández received her MBA from Baruch College and her undergraduate degree from Tufts University.