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USA Network Launches Characters Unite Month to Combat Hate, Intolerance and Discrimination

5:26 PM on 02/01/2013

Campaign Features Original Programming, Including Episodes of Hit Series

SUITS and NECESSARY ROUGHNESS and Documentary on NFL Superstars Larry Fitzgerald,

Jameel McClain, Troy Polamalu and Justin Tuck Fighting Bigotry


USA Will Present a Special Commercial‐Free Presentation of Academy Award‐Winning

“Schindler’s List,” as Part of Quarterly Characters Unite Film Series


New PSA and Social Media Campaign, Along with Cross‐Country Bus Tour, to Encourage

Americans to Share the Forms of Prejudice and Discrimination They Won’t Stand For


NEW YORK – February 1, 2013 – Today, USA Network, along with a diverse coalition of partners, kicks

off the third Characters Unite Month with a range of multiplatform initiatives that aim to shine a light on

the intolerance and discrimination that exist today; encourage candor and dialogue around tough issues

like racism, gender inequality, homophobia and bullying; and inspire people to say “I won’t stand for …”

it anymore.

“Characters Unite Month is growing exponentially this year because there is still an immense need in

this country for greater tolerance, respect and acceptance,” said Toby Graff, USA’s senior vice president,

Public Affairs. “We’re extremely proud to increase awareness and inspire action to address all forms of

discrimination, whether it’s based on a person’s race, religion, gender, sexual orientation or ability.”

USA is working with partners including the NFL, leading Multichannel Video Programming Distributors

(MVPDs), and more than 20 leading nonprofit organizations such as the Southern Poverty Law Center,

American Association of People with Disabilities, National Council of La Raza, NAACP, GLSEN, Human

Rights Campaign, National Council of Women’s Organizations and others.


Please visit for more information on the initiative and what you can do to make a difference.


2013 Characters Unite Month Press Release